High Designer Fashion And The Internet

It is very unlikey that Al Gore was thinking of high fashion when he invented the Internet (remember that unforgettable comment} . Yet when one takes a few minutes to surf around you will find just about every top fashion designer in the world, along with quite a few wantabes, are represented online with a snazzy designer goods web site.

High fashion design starts out as a high margin business. That is when the mark up from the cost of production to the final sales price is computed. An item that costs $5.00 to produce in China may well be priced at $250.00 in a top fashion designers store.

However, if you hold yourself out to be a top rated fashion designer you can hardly have any of your retail shops on a back street or in a walk up building where you have a third floor location. For successful fashion designers the look of success and the smell of money is important. The next time you are in New York take a walk down 5th avenue and just look at the number of designer shops in extremely pricy locations.

The cost of renting, maintaining, and staffing suitable space can take a huge bite out of those gross margins. No wonder setting up a virtual store is such an attractive deal. While it is not cheap to set up and maintain a first rate web operation the savings over another extremely pricey brick and mortar location are considerable.

There are other benefits. With a well run website you have an effective way to reach a world of potential clients. Your store is open 24 hours a day. You can quickly see what’s hot and what’s not by placing pictures and descriptions on a website, rather than stocking a physical retail shop. Testing market acceptance of new designs is far cheaper than rolling them out into physical locations. Customer feedback is almost immediate.

If an item is not selling well it is easy enough to remove it from a website, perhaps by rotating it to a discount website that markets last years formerly hot items and those that never took off.

There is another huge advantage. A smart operator will develop a mailing list of all of his clients and keep in touch year around. He can alert his lists of special sales and the like a few days before they are advertised to the public. All of this can be done at low cost and lead to customer loyally and repeat sales.

The benefit of lower operating costs can be passed along to the consumer. So top of the line designer merchandise that may be too pricey for Ms. Average Shopper on Rodeo Drive may be within reach on the web. The designer is probably bringing more profits to his bottom line by selling at lower prices online and gains additional customers and market share compared to his offline competitors.

These days even the most established successful fashion designer can hardly afford to ignore what’s happening online nor neglect to have an online operation. The ruthless competition in the high designer fashion industry will not allow it.

Plus Size Fashion Designers To Admire

When we go to watch a movie at the cinema, we rarely stop and think about all that took place behind the scenes to make the movie possible; the same often happens when we are out and about shopping for clothes, we seldom think about the person who actually created the clothes we buy.

Perhaps, some might not think it very useful to know the background of the people designing the clothes we wear, however I find it interesting and intriguing to get to know more and dig a little deep into the fabric. Just like getting to know what inspires a writer to put thoughts and ideas into words, it is fascinating to me to find out the passions and inspirations of those who design and create the beautiful clothes we wear.

That is why I am today taking a closer look at three unique and intriguing plus size fashion designers, in a bid to bring you a little step closer to those designing the awesome plus size fashions we have available on the market nowadays. Knowing ‘where your clothes come from’, like a piece of art, will make you cherish them more.

Yuliya Zeltser of IGIGI
A fashion designer born and raised in Ukraine, Yuliya felt the need to provide full figured women with beautiful clothing, when she saw how hard it was for her own mother to find clothes in her size that made her feel like a gorgeous and chic woman. Through IGIGI Yuliya is now able to provide plus size women with clothes which not only make them feel beautiful, but which also accentuate their figure. Yuliya designed from the heart and is also sometimes inspired from her travels around the world and the United States.

Monif of Monif C. Plus Sizes
A very artistic person at heart, Monif C. saw the need plus size women had for stylish and sexy clothing, and embarked on a mission to satisfy this need, and dare we say, Monif is doing a pretty good job at it! Hailing from Brooklyn, New York, Monif is inspired by life and her dreams. Her aim is to provide curvy women with colorful plus size fashion which makes them feel stylish, inspired, luxurious and sexy.

Anna Nicole of Jahqoi
Anna Nicole is a rising star in the pus size fashion scene. Coming from Detroit, Michigan, but currently residing in California, Anna began sewing clothes at the tender age of 12. In June 2004 Anna launched ANR apparel as an online retail store, to give curvy women more choices of plus size clothing. She has recently moved the retail site over the newly renamed Jahqoi site. Jahqoi when spelled correctly means: ‘I believe’ in French. Anna’s passion is contemporary, modern, sassy styles.